At their August public board meeting, St. John’s Medical Center trustees
approved the name "Sage Living at St. John's Medical Center"
for the future skilled nursing facility that will replace the current
St. John's Living Center. The naming process involved community submissions
of possible names, a legal review of those suggestions, and a public survey
of name choices, which found "Sage Living" to convey attributes
of well-being, uplifting, wisdom, and vitality.
"The community has been with us lock-step through every phase of this
project," said chief communications officer Karen Connelly. Developing
programming concepts, selecting a new name, and supporting the project
with philanthropy: these are just a few of the major ways in which the
community is helping to create a vital new facility for Teton County.
"It's heartwarming and hugely beneficial to have such broad-based
participation," said Connelly.
Throughout the public process, St. John's Medical Center and St. John's
Hospital Foundation worked closely together to communicate the value of
senior living services in Jackson Hole. During the SPET campaign and at
subsequent public meetings with the project architects, it became clear
that there is confusion about the breadth of senior services available
in the community and significant confusion about the roles and services
of the Living Center and the Senior Center in particular.
"It appears to be the perfect time to reduce this confusion by creating
a new name for our New Home for a New Age," said Malenda Hoelscher,
director of senior living for the medical center. "Both organizations
provide essential senior services. We believe that both organizations
and the seniors we serve will benefit from the clarity of the new facility’s
new name,” said Hoelscher.
To address the issue of name confusion with the Senior Center, the medical
center and foundation collaborated on a process to invite the community
to select a new name for the new living center. The major trend identified
by the naming committee was that most of the name submissions reflected
a sense of place and community. The naming committee winnowed the initial
long list to several names that used words closely associated with key
attributes of St John's Medical Center and its resident-focused, 5-Star
living center. Next, a legal review was conducted to verify which of the
most appealing names were available for use. The final step was a perception
survey conducted with a market research partner, which validated the final
options against key attributes which convey the mission and values of
the program. The name that performed best in this research is a wonderful
and perfect name for the new facility. It reflects the natural environment
and maintains an important connection to the old name for a facility that
has served this community well for nearly 30 years.
To learn more about Sage Living at St. John's Medical Center, go to
Media contact: Karen Connelly, 739 7380, firstname.lastname@example.org
About St. John’s Medical Center
St. John's Medical Center in Jackson, Wyoming, offers patient-centered
clinical excellence and community wellness services through a full-service
hospital, primary care and specialty physician practices, and a long-term
care Living Center.
About St. John’s Hospital Foundation
The mission of the St. John’s Hospital Foundation is to secure philanthropic
support to advance the mission and strategic objectives of St. John’s
Medical Center, including patient-centered care, clinical excellence,
and community wellness. For more information about the Foundation, please
contact John Goettler at 307.739.7516 or